Introduction.

“Ninety per cent of CEOs believe that if cross-border communication were to improve, profit, revenue and market share would all improve as well. Yet many are not doing enough to address the challenge” - Competing across borders, The Economist Intelligence Unit, 2013
This blog is aimed at students and teachers of business English. In this blog we will discuss different aspects of culture (such as culture's values, perceptions, manners, social structure, and decision-making practices, an understanding of how members of the group communicate--verbally, non-verbally, in person, in writing, and in various business and social contexts) and their impact on cross cultural communication. Thus, we will be able to avoid the pitfalls that might await us in cross cultural communication.
Like speaking a foreign language or riding a bicycle, cross-cultural communication involves a skill component that may best be learned and mastered through instruction and practice: simply reading about it is not enough.